Cheil Germany commissioned us to create the visuals for their first print campaign for Samsungs personalised news app Upday. Upday aggregates content from trusted brands and bloggers into a unique and simple format, combining the power of technology with the intuition of journalists.
To illustrate this concept we created characters based on elements which represents several news sections.
|Creative Direction:||Cheil, Germany|
|Art Direction:||Cheil & FOREAL|