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SAMSUNG UPDAY

Cheil Germany commissioned us to create the visuals for their first print campaign for Samsungs personalised news app Upday. Upday aggregates content from trusted brands and bloggers into a unique and simple format, combining the power of technology with the intuition of journalists.
To illustrate this concept we created characters based on elements which represents several news sections.

Creative Direction: Cheil, Germany
Art Direction: Cheil & FOREAL
Illustration: FOREAL
Photographer: Pascal Dalstein
Client: Samsung Upday
Agency: Cheil, Germany
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SAMSUNG UPDAY