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Dr Pepper Zerooo

Client: Dr Pepper Agency: Paplo London Year: 2024 Country: UK

For the "Try More Weird" campaign for Dr Pepper Zerooo, we created a playful and bold set of quirky GIFs and stickers that bring the brand’s unique spirit to life.

Strongly branded with the iconic can design and signature graphic spiral, the assets mix weird, endearing visuals to grab attention and invite everyone to embrace the unexpected. Because trying something a little different can be seriously rewarding — and a lot of fun!

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dr_pepper_seringe_long_

dr_pepper_brain_dude

dr_pepper_eye_splash_

dr_pepper_can_fountain

dr_pepper_like_sticker

dr_pepper_yummy_tongue_sticker

dr_pepper_sketches_1_

dr_pepper_sketches_2_

dr_pepper_sketches_3_

Credits

Concept Development & Sketches

Anastasiia Ibragimova, Tim Eiden

Art Direction

Benjamin Simon, Dirk Schuster

3D Artists

Anastasiia Ibragimova, Benjamin Simon, Dirk Schuster, Konstantin Twardzik, Lennart Hümmer, Martin Thul, Philipp Ludwig, Tim Eiden

3D Animation

Konstantin Twardzik, Martin Thul, Philipp Ludwig

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