Samsung Upday

Client: Samsung Agency: Cheil Year: 2016 Country: Germany

Cheil Germany commissioned us to create the visuals for their first print campaign for Samsung’s personalised news app. ‘Upday’ aggregates content from trusted brands and bloggers into a unique and simple format, combining the power of technology with the intuition of journalists.

To illustrate the concept we created several characters based on famous personalities and images from the news, and then played “mix-and-match” with their imagery.