Sunrise Rewards

Client: Sunrise Agency: Thjnk Year: 2026 Country: Switzerland

Sunrise Rewards gives customers points for being Sunrise customers, so we gave Sunrise a lot of points. Together with Thjnk Zürich, we built a visual world where everything from headphones to football players assembles itself out of thousands of dots.

Over several campaign waves we created point-based key visuals, animations and 3D icons for print, OOH, social and even the big screen at FC Basel’s stadium.

Research & Development

Thousands of dots don’t place themselves. We built a custom 3D rig that calculates and animates complex point distributions, so every object can form, dissolve and rebuild itself on cue.

For the stills, AI-assisted workflows analyse image data and translate it into detailed stippling patterns. Around that, the process stayed very human: sketches, handcrafted animation and a lot of thinking about what makes a cloud of dots feel like a product.