Truth AF

Client: Alex Trochut Agency: - Year: 2020 Country: USA

We teamed up with Alex Trochut to create this animation as part of truth.af – an ongoing series of typographic animated one-word poems:

Scrolling through Instagram, the feed becomes a neverending scroll of perfection: beautiful people with flawless skin, toned bodies in perfectly curated scenarios; life as a never-ending romcom. It seems disconnected from “real life,” and devoid of truth. But something else hides behind the fake veneer, squeezed into the corset of modern beauty standards: a body with flaws and scars.