Client: ZDF Agency: - Year: 2023 Country: Germany
The streaming platform of ZDF has firmly established itself as one of the most popular platforms among its TV counterparts in Germany. In celebration of ZDF's 60th anniversary, we embarked on an exciting endeavor to reimagine the world of classic series and films.
Our goal was to breathe new life into these cherished treasures, ultimately increasing accessibility and engagement. Through the enchantment of 3D illustrations, we injected the formats from bygone decades with a fresh identity, taking into careful consideration their adaptation across various formats.
By focusing on iconic elements, we distilled the essence of each format and crafted a harmonious design style that captivates the eye and fosters a sense of unity. With more than 80 thoughtfully crafted illustrations, we have transformed these beloved classics into a contemporary and enthralling selection, now available on the ZDF Mediathek.
Creative & Art Direction
Tim Eiden, Anastasiia Ibragimova, Benjamin Simon, Dirk Schuster
Martin Thul, Maximilian Kolatzek, Tim Eiden, Konstantin Twardzik, Anastasiia Ibragimova, Anastasiia Berezhnaya, Dmitry Berezhnaya, Philipp Ludwig, Jaron Frick, Benjamin Simon, Dirk Schuster
Project Management & Production
Annika Kadner, Benjamin Simon