BackMarket x Visible

Client: BackMarket Year: 2024 Country: USA

When BackMarket joined forces with Visible, they needed a fresh visual identity to showcase their collaboration. That’s where we stepped in. Tasked with crafting an illustration series from the ground up, we combined detailed sketch work with a deep understanding of both brands' aesthetics. The result is a set of bold, dynamic visuals that stay true to BackMarket and Verizon’s color palettes.

Dozens of poses, compositions, and ideas. Some hits, some misses, all part of the process. Here’s a glimpse into the exploration that shaped the final look!