The Energy
Client: - Year: 2025 Country: Germany
What started as a playful throwback to 90s TV ads turned into a viral hit. Channeling our inner 90s kids, we recreated the loud, over-the-top energy from back then — from visuals to voiceovers. Our spoof featuring the Monster Energy Inhaler exploded with over 50 million views. The takeaway? Sometimes all a brand needs is a dose of nostalgia and a bit of weird.
Credits
Art Direction
Benjamin Simon, Dirk Schuster, Tim Eiden
Concept & Storyboard
Tim Eiden
3D Artists
Martin Thul, Tim Eiden, Lennart Hümmer, Philipp Ludwig, Konstantin Twardzik
3D Animation
Martin Thul, Tim Eiden, Lennart Hümmer
Sound FX & Voice Over
Peter Albertz aka Fonty Music, Tim Eiden
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